How can the cultural heritage sector truly harness the potential of immersive technologies? The Beyond Virtual Museums workbook is an invitation to explore possibilities across diverse institutional contexts. Its overall objective is to help you conceptualize, experiment with, and shape compelling ideas for immersive experiences that go beyond traditional virtual museum models. The ideas that you will develop as you go through this workbook will serve as a strong foundation for future development, refinement, or prototyping in collaboration with others.